The Eureka series, inspired by the ancient Greek scholar Archimedes, celebrates a sudden discovery or enlightenment. Unlike the Simera series, which means “today” in Greek, Eureka is a new collection designed specifically for exploring vintage imagery styles.
In an era where lens designs are becoming increasingly homogeneous, the Eureka series seeks inspiration from classic lens designs of different epochs, transforming lenses into artistic vessels capable of transcending temporal boundaries and conveying genuine expression.
EUREKA 50mm | Sony Alpha 7 IV
© Delfina Carmona
Close Focus
The PAVO series overcomes anamorphic limitations with a phenomenal minimum focus distance of 0.4m, perfect for capturing subtle facial expressions and using close-ups to create immersive and engaging visuals that resonate with viewers. This lens set is an ideal tool for filmmakers seeking to add depth and nuance to their storytelling.
Inspiration Capture
Compact in structure, the Eureka 50mm measures only 2.7cm when collapsed and extends to 4.12cm during use, making it a portable companion designed for wandering artists.
Its classic retractable design and aluminum alloy structure embody lightweight elegance and rugged reliability, operating seamlessly between-30°C to +70°C. It’s the ideal partner for capturing moments in the most extreme conditions.
Eureka 50mm blends contemporary coating technologies with the allure of retro optical structures, creating a harmonious symphony of vintage charm and remarkable precision.
Delicately emulating the enchanting flares of vintage lenses, it reproduces the organic look through meticulous adjustments of multiple layers of coatings with varying reflectivity. It has perfectly balanced micro-contrasts and exceptionally high resolution from center to edge, offering vivid color reproduction and nuanced tonal gradations.
Sony & Eureka 50mm
Boasting a standard 50mm focal length favored by many legendary photographers, the lens provides a natural and realistic depth of field.
This versatility effortlessly masters close-up portraits, documentary storytelling, or natural landscapes. Its familiar observational angle aids photographers in thoughtful composition, seamlessly integrating creativity into daily inspiration bursts.
Eureka 50mm offers two versions to suit diverse preferences: the Lite version features an anodized silver aluminium exterior for enhanced durability and corrosion resistance, weighs only 120g, and is designed for portability.
The Limited edition comes with a unique silver chrome brass construction, set for release in October 2024, catering to photography enthusiasts and collectors. Both versions include a matching material lens hood and UV filter as complementary accessories.
Fearlessly embrace low-light environments with the maximum f/2 aperture of the Eureka 50mm lens. Its shallow depth of field paints delicate and soft bokeh, seamlessly transitioning between in-focus and out-of-focus areas.
With a 12-blade aperture diaphragm, the lens guarantees circular and aesthetically pleasing bokeh, creating a dreamy and poetic atmosphere.
Leica & Eureka 50mm f/2
This ensures exceptional optical performance, providing clarity from center to edge and pure details for analog or digital photography with stable shutter speeds.
Featuring a 6-element, 4-group typical double-gauss optical design, the Eureka 50mm incorporates cutting-edge optics. An extra-low dispersion (ED) element effectively minimizes chromatic aberration, while a high refractive index (HRI) element corrects curvature of field and spherical aberrations.
Eureka 50mm covers the 44mm x 33mm format of the Hasselblad CFV100C, ensuring high-quality image resolution of up to 100 megapixels.
